The Bay State Banner
The Bay State Banner is an African American owned news weekly that reports on the political, economic, social and cultural issues that are of interest to African American and English speaking Latinos in Boston and throughout New England.
The Banner, a news weekly, had a very loyal following of Boston natives. Its goal was to attract a larger millennial readership, retain seniors and convert visitors into subscribers.
Design a new interface that is both accessibleto seniors and engaging to millennials.
UI/UX Design, Accessible Design, UserInterviewing, Usability Testing, Cross-Functional Collaboration