The Bay State Banner

The Bay State Banner is an African American owned news weekly that reports on the political, economic, social and cultural issues that are of interest to African American and English speaking Latinos in Boston and throughout New England.

Challenge

The Banner, a news weekly, had a very loyal following of Boston natives. Its goal was to attract a larger millennial readership, retain seniors and convert visitors into subscribers.

Objective

Design a new interface that is both accessibleto seniors and engaging to millennials.

Skills Used

UI/UX Design, Accessible Design, UserInterviewing, Usability Testing, Cross-Functional Collaboration

Project Gallery

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