• Kristen Ransom

Are KPIs Necessary? Short answer, absolutely!!!

Updated: Nov 24, 2020



KPI’s (Key Performance Indicators) a​re vital to measure a company's performance and enhance growth. Being present in the online world should help you to determine the performance of your campaigns and the only way to do that is to track them.

BUT HOW? Patience, grasshopper...


One way to ensure you get the right metrics is to track the right social media KPIs. While everybody wants to feel loved, there are more to social media KPIs than the number of likes, followers and fans.


There are dozens of parameters that you can use to measure your metrics on social media, but are you getting the right impact? Do you maximize your revenue and return on investment (ROI) in a given time? Here are the questions you’ll need to answer.

  1. Are your posts reaching qualified people?

  2. Are you engaging with the right audience?

  3. Are your followers inquiring about your product or services?

  4. Are they buying your product?


Include Web Design and Development is a perfect avenue to start tracking your business with the best KPIs.

Who We are?

Include is a web design and development agency that empowers minority-owned businesses and social impact organizations through Web Design, Search Engine Optimization, and Digital Marketing.


Our mission is to help 100 Minority Business Enterprises (MBEs) grow to 7 Figures & Beyond over the next 5 years.

How do we measure the success of our business? We’re so glad you asked! Here’s our process:

  • Define Your Priorities

  • Adapt KPIs for Specific Departments

  • Keep Your Eyes on the KPIs

  • Define Triggered Alerts

  • Create great content

  • Dig Deeper

We focused on our “GOALS” that go along with these KPIs examples.

  • Revenue per Employee.

  • Revenue Growth Rates.

  • Repeat Business.

  • Profitability.

  • Client Satisfaction.

  • Employee Happiness.

  • Month-Over-Month Growth.


Of course, our company is realistic when it comes to implementing KPIs and that is why we always follow the simplest ways to manage our KPIs.

  • Revenue per Employee.

  • Revenue Growth Rate per month.

  • Percentage of Repeat Business per month.

  • Profitability (EBITDA).

  • Client Satisfaction.

  • Employee Happiness.

  • Month to Month Growth.


How do we do that?


Our company can provide the traffic overview using our landing pages and KPI Dashboards.

We utilize one-page single scroll websites to drive visitors towards conversion by getting them to click through to a specific action.

Include Web Design and Development offers the same thing to our clients to help the business grow and sustainable.


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