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Meeting Prep Checklist
Conduct quick keyword research
Develop list of most important Keywords
Setup client on BrightLocal. If you haven’t already, you can set up a BrightLocal Account here with free trial
Extra cheese
Reports to run
BrightLocal Ranking Report
BrightLocal Citations Report
BrightLocal Local Search Audit
Create an updated version of the Program Overview / Internet Marketing Plan with their Logo & Key details
Other Reports / Tools to run (Optional)
MyWebAudit
AdviseLocal - Baseline Report
Review the prospects website & identify areas to highlight
Conversion
Phone number in top right corner
Real photos / authenticity used
Clear call to action on each page
Option to submit a web-form
Option to engage via chat
Mobile friendly / accessible
Use of credibility symbols
Showcases Online reviews / testimonials
Load Speed Issues
SEO On Page
Keyword in the Title Tag / H1
Pages for each of the main services
Pages for the surrounding cities
Unique content on city / service pages
NAP in footer
Blog / Unique content being added on consistent basis
SEO Off Page
# of links
# of citations
# of online reviews
Lean on the Local SEO Audit
Load Speed
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